The era of individuals gathered around the living room watching a show is beginning to fade. People now watch their favorite shows on their PCs, cell phones, iPads or other mobile technology devices and rate their satisfaction through SNS services. Watching TV is no longer a family affair, but an individual activity. As TV and the internet have merged, ground-wave programs have been decreasing in value, whereas IPTV and Smart TV have seen a sharp incline in importance.

The new platform calls for new contents. Thus, S.M.C&C will begin to create contents and provide services that enhance the characteristics of SM Group and lead the trend of individualized TV watching, and guide the Co-Creation era of producers and audiences.