By detecting the flow of the times and trends faster than anyone, SM was never fearful of change, establishing S.M.C&C in November of 2012 to bring Korean contents to the international market, not just stopping with its success of K-pop on the global scene.

S.M.C&C took on the top artists of each respective field of variety shows, TV dramas, films, and musicals. Through M&A of corporations that have led the entertainment industry such as AME&T and Hoon Media and hiring experts in the field, S.M.C&C was able to come up with a more systematic and professional structure, allowing the company to be involved in various business as soon as it was established.

Based on SM group’s worldwide network and a line-up of the leading artists and experts in the field, S.M.C&C will plan, create and develop high quality contents. S.M.C&C will also develop specialized business model and globalized visual content business, through its efficient global talent and MC management system.

Co-CEO of S.M.C&C
LEE HUN HEE, KIM DONG JOON