BT&I, Korea’s largest company catering to the tourism industry has adopted “global travel management service” for the first time in Korea, providing the highest level of service to travellers. BT&I leads the tourism industry with excellent service and high satisfaction. Ever since its establishment in 1987, it has attempted to bring about change and development by sticking to the fundamentals in management and creating new value in the tourism industry.

BT&I strengthened its MICE (Meeting, Incentive, Convention, Exhibition) sector, which is the main axis of the next generation tourism industry that the entire world is focused on. By doing so, BT&I has continuously invested in both events domestic and international as well as VIP events for foreigners, becoming a professional company with a specialty on MICE. This has allowed numerous clients to trust the positive and constructive spirit of BT&I. In addition, BT&I is planning various tourism portfolios with industry insiders such as Tour Express (online travel agency), HOTELTREES (hotel reservation service) and G Traveller (travel contents and inbound events company), becoming the number one global travel group representing Korea.

In addition, BT&I is leading the Korean Wave in the travel industry through developing international and domestic travel packages associated with S.M. Entertainment’s artists and launching the Korean Wave related travel packages.